Principles and Practice of Marketing
€327.90
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Product Information
| ISBN | 9781446273999 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €309.34 |
| Tax | €18.56 |
| Price (incl. tax) | €327.90 |
| Availability | 1 unit in external warehouse |
Product Description
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.