Marketing Research

€79.90


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Product Information

ISBN9781446256152
PublisherSAGE Publications Ltd
Price (excl. tax)€75.38
Tax€4.52
Price (incl. tax)€79.90
AvailabilityUnavailable

Product Description

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.