The Handbook of International Advertising Research
€235.90
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Product Information
| ISBN | 9781444332377 |
|---|---|
| Publisher | John Wiley and Sons Ltd |
| Price (excl. tax) | €222.55 |
| Tax | €13.35 |
| Price (incl. tax) | €235.90 |
| Availability | 1 unit in external warehouse |
Product Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.