Design of Business
€33.90
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Product Information
| ISBN | 9781422177808 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 5 units in external warehouse |
Product Description
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.