Winning in Emerging Markets
€33.90
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Product Information
| ISBN | 9781422166956 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 2 units in external warehouse |
Product Description
Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.