The Experience Economy, Updated Edition
€29.90
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Product Information
| ISBN | 9781422161975 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €28.21 |
| Tax | €1.69 |
| Price (incl. tax) | €29.90 |
| Availability | 1 unit in external warehouse |
Product Description
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.