Winning the Story Wars
€29.90
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Product Information
| ISBN | 9781422143568 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €28.21 |
| Tax | €1.69 |
| Price (incl. tax) | €29.90 |
| Availability | 6 units in external warehouse |
Product Description
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.