Design Driven Innovation
€37.90
Shipping in 4/5 days
Product Information
| ISBN | 9781422124826 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €35.75 |
| Tax | €2.15 |
| Price (incl. tax) | €37.90 |
| Availability | 6 units in external warehouse |
Product Description
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.