Handbook of Marketing Scales
€246.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781412980180 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €232.92 |
| Tax | €13.98 |
| Price (incl. tax) | €246.90 |
| Availability | 2 units in external warehouse |
Product Description
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.