Covert Cows and Chick-fil-A

€19.90


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Product Information

ISBN9781400213221
PublisherThomas Nelson Publishers
Price (excl. tax)€18.77
Tax€1.13
Price (incl. tax)€19.90
Availability1 unit in external warehouse

Product Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.