The Luxury Strategy
€58.90
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Product Information
| ISBN | 9781398624269 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €55.57 |
| Tax | €3.33 |
| Price (incl. tax) | €58.90 |
| Availability | 1 unit in external warehouse |
Product Description
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.