Applied Consumer Psychology
€63.90
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Product Information
| ISBN | 9781398620797 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | Unavailable |
Product Description
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.