Applied Consumer Psychology
€63.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781398620797 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | 19 units in external warehouse |
Product Description
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.