Brand Global, Adapt Local
€47.90
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Product Information
| ISBN | 9781398619715 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €45.19 |
| Tax | €2.71 |
| Price (incl. tax) | €47.90 |
| Availability | 18 units in external warehouse |
Product Description
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.