B2B Marketing Fundamentals

€39.90


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Product Information

ISBN9781398619647
PublisherKogan Page Ltd
Price (excl. tax)€37.64
Tax€2.26
Price (incl. tax)€39.90
Availability2 units in external warehouse

Product Description

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.