Brand Management
€201.90
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Product Information
| ISBN | 9781398611603 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €190.47 |
| Tax | €11.43 |
| Price (incl. tax) | €201.90 |
| Availability | 1 unit in external warehouse |
Product Description
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.