Brand Management

€58.90


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Product Information

ISBN9781398611580
PublisherKogan Page Ltd
Price (excl. tax)€55.57
Tax€3.33
Price (incl. tax)€58.90
Availability2 units in external warehouse

Product Description

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.