Managing Luxury Brands

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Product Information

ISBN9781398606401
PublisherKogan Page Ltd
Price (excl. tax)€60.28
Tax€3.62
Price (incl. tax)€63.90
AvailabilityUnavailable

Product Description

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.