Asian Brand Strategy
€59.90
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Product Information
| ISBN | 9781349543700 |
|---|---|
| Publisher | Palgrave Macmillan |
| Price (excl. tax) | €56.51 |
| Tax | €3.39 |
| Price (incl. tax) | €59.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.