Marketing Strategy and Competitive Positioning
€103.90
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Product Information
| ISBN | 9781292725017 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €98.02 |
| Tax | €5.88 |
| Price (incl. tax) | €103.90 |
| Availability | 5 units in external warehouse |
Product Description
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.