Principles of Marketing, Global Edition
€122.90
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Product Information
| ISBN | 9781292449364 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €115.94 |
| Tax | €6.96 |
| Price (incl. tax) | €122.90 |
| Availability | +20 units in external warehouse |
Product Description
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.