Essentials of Marketing
€90.90
Product Information
| ISBN | 9781292429533 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €85.75 |
| Tax | €5.15 |
| Price (incl. tax) | €90.90 |
| Availability | Unavailable |
Product Description
A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.