The Psychology of Influence
€84.90
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Product Information
| ISBN | 9781138655393 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €80.09 |
| Tax | €4.81 |
| Price (incl. tax) | €84.90 |
| Availability | 3 units in external warehouse |
Product Description
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.