Media Analytics
€96.90
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Product Information
| ISBN | 9781138581050 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €91.42 |
| Tax | €5.48 |
| Price (incl. tax) | €96.90 |
| Availability | 2 units in external warehouse |
Product Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.