Fashion Marketing and Communication
€54.90
Product Information
| ISBN | 9781138323094 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €51.79 |
| Tax | €3.11 |
| Price (incl. tax) | €54.90 |
| Availability | Unavailable |
Product Description
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.