Marketing for Tourism and Hospitality
€81.90
Product Information
| ISBN | 9781138121294 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €77.26 |
| Tax | €4.64 |
| Price (incl. tax) | €81.90 |
| Availability | Unavailable |
Product Description
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.