Monetizing Innovation
€31.90
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Product Information
| ISBN | 9781119240860 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €30.09 |
| Tax | €1.81 |
| Price (incl. tax) | €31.90 |
| Availability | 1 unit in external warehouse |
Product Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.