Branding For Dummies

€29.90


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Product Information

ISBN9781118958087
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€28.21
Tax€1.69
Price (incl. tax)€29.90
Availability1 unit in external warehouse

Product Description

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.