Service Management and Marketing
€90.90
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Product Information
| ISBN | 9781118921449 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €85.75 |
| Tax | €5.15 |
| Price (incl. tax) | €90.90 |
| Availability | 2 units in external warehouse |
Product Description
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.