Marketing Research Methods
€90.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781108792691 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €85.75 |
| Tax | €5.15 |
| Price (incl. tax) | €90.90 |
| Availability | 8 units in external warehouse |
Product Description
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.