Trustworthy Online Controlled Experiments

€50.90


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Product Information

ISBN9781108724265
PublisherCambridge University Press
Price (excl. tax)€48.02
Tax€2.88
Price (incl. tax)€50.90
Availability2 units in external warehouse

Product Description

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.