The Art of Strategy
€44.90
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Product Information
| ISBN | 9781108455800 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €42.36 |
| Tax | €2.54 |
| Price (incl. tax) | €44.90 |
| Availability | 1 unit in external warehouse |
Product Description
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.