Social Marketing
€233.90
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Product Information
| ISBN | 9781071851647 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €220.66 |
| Tax | €13.24 |
| Price (incl. tax) | €233.90 |
| Availability | 2 units in external warehouse |
Product Description
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.