Nostalgic Branding in the Toy Industry
€89.90
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Product Information
| ISBN | 9781032997995 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €84.81 |
| Tax | €5.09 |
| Price (incl. tax) | €89.90 |
| Availability | Unavailable |
Product Description
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.