Marketing Ethics and Consumer Society
€74.90
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Product Information
| ISBN | 9781032994901 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €70.66 |
| Tax | €4.24 |
| Price (incl. tax) | €74.90 |
| Availability | 2 units in external warehouse |
Product Description
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.