Doing Marketing Research
€82.90
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Product Information
| ISBN | 9781032972244 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €78.21 |
| Tax | €4.69 |
| Price (incl. tax) | €82.90 |
| Availability | 2 units in external warehouse |
Product Description
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.