Customer Relationship Management
€58.90
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Product Information
| ISBN | 9781032838021 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €55.57 |
| Tax | €3.33 |
| Price (incl. tax) | €58.90 |
| Availability | 2 units in external warehouse |
Product Description
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen