Brand Risk
€65.90
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Product Information
| ISBN | 9781032837840 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €62.17 |
| Tax | €3.73 |
| Price (incl. tax) | €65.90 |
| Availability | 3 units in external warehouse |
Product Description
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin