The Customering Method
€50.90
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Product Information
| ISBN | 9781032823089 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 1 unit in external warehouse |
Product Description
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.