Service Management and Marketing Principles
€63.90
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Product Information
| ISBN | 9781032749655 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | 2 units in external warehouse |
Product Description
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.