AI in Marketing
€82.90
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Product Information
| ISBN | 9781032743332 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €78.21 |
| Tax | €4.69 |
| Price (incl. tax) | €82.90 |
| Availability | 2 units in external warehouse |
Product Description
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.