Strategic Media Planning and Buying
€66.90
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Product Information
| ISBN | 9781032724577 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 2 units in external warehouse |
Product Description
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.