Corporate Cancel Culture and Brand Boycotts
€79.90
Shipping in 4/5 days
Product Information
| ISBN | 9781032670492 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €75.38 |
| Tax | €4.52 |
| Price (incl. tax) | €79.90 |
| Availability | Unavailable |
Product Description
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.