Brands and Branding
€66.90
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Product Information
| ISBN | 9781032600437 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 1 unit in external warehouse |
Product Description
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.