The Psychology of Advertising
€84.90
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Product Information
| ISBN | 9781032596136 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €80.09 |
| Tax | €4.81 |
| Price (incl. tax) | €84.90 |
| Availability | 1 unit in external warehouse |
Product Description
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.