The Strategy and Tactics of Pricing

€95.90


Product Information

ISBN9781032540726
PublisherTaylor & Francis Ltd
Price (excl. tax)€90.47
Tax€5.43
Price (incl. tax)€95.90
AvailabilityUnavailable

Product Description

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.