An Introduction to Quantitative Research Methods for Marketing
€74.90
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Product Information
| ISBN | 9781032525648 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €70.66 |
| Tax | €4.24 |
| Price (incl. tax) | €74.90 |
| Availability | 3 units in external warehouse |
Product Description
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.