Reasserting the Disney Brand in the Streaming Era
€66.90
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Product Information
| ISBN | 9781032428673 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 3 units in external warehouse |
Product Description
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.