Cultural Mediation for Museums
€42.90
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Product Information
| ISBN | 9781032403700 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €40.47 |
| Tax | €2.43 |
| Price (incl. tax) | €42.90 |
| Availability | 2 units in external warehouse |
Product Description
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.