Marketing and Managing Tourism Destinations
€93.90
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Product Information
| ISBN | 9781032380698 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €88.58 |
| Tax | €5.32 |
| Price (incl. tax) | €93.90 |
| Availability | 4 units in external warehouse |
Product Description
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).