Branded Content and Entertainment in Advertising
€66.90
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Product Information
| ISBN | 9781032316420 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 1 unit in external warehouse |
Product Description
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.